dSLR Dad

Red Digital Cinema to Release Digital Still & Motion Camera in 2009

Jim Jannard is the founder of both Oakley and the Red Digital Cinema Company.  If you have not heard of RED, they are responsible for flipping the entire digital cinema industry upside down.  By shipping a camera with the best digital sensor in the industry while still offering a system whose components are entirely upgradable in the future.  After focusing all of their energy at the Cinema industry, Jim Jannard has dropped quite the bombshell on the Camera industry:

We believe, and are developing for late 2009, a replacement for DSLRs. Currently, we call it a DSMC (Digital Still & Motion Camera).

While (insert code name) is not a replacement for Epic or Scarlet, it is strategically targeted at the DSLR space. As Nikon and Canon release their 720P and 1080P, respectively, DSLRs with video capture… RED has a more advanced view of the future. We look forward to rapidly pushing the “big guys” along in feature sets and capabilities.

RED firmly believes in higher resolution, higher S/N, higher DNR, higher frame rates, smaller bodies, more system flexibility, and many more options as we move forward in camera development.

The strength of RED is in our sensor development program, REDCODE, and having no legacy platforms to deal with. That left us free to explore, develop and prepare to deliver a new platform. DSMC.

We think all our customers already know what the future will bring. They are just afraid to wish for it for fear of disappointment. Fear not. Sleep tight. RED is awake…..

…..If people are not stunned by the specs and design, I will retire… truly.

…..We believe it marks the end of DSLRs.

In a prior topic he states:

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