dSLR Dad

Canon USA also announced today that the new EF-S 18-55mm f/3.5-55.6 IS zoom lens and EF-S 55-250mm f/4-5.6 IS zoom lenses are now available.

The following is an excerpt from the Canon USA Press Release:

EF-S 18-55mm f/3.5-5.6 Image Stabilizer Lens
First introduced in August of 2007, the Canon EF-S 18-55mm f/3.5-55.6 IS zoom lens is Canon’s answer to consumer demand for a high-quality yet affordable optically image stabilized lens and is included as the standard lens in the Digital Rebel XSi kit configuration. The lens features the wide-angle to mid-range zoom flexibility of its non-IS predecessor with the significant advantage of Canon’s true optical, lens-shift image stabilization system that yields up to a full four stops of image-shake correction. The EF-S 18-55mm f/3.5-55.6 IS zoom lens sells separately for $199.99^*, but when customers purchase the lens kit version of the Rebel XSi the difference in price is only $100^* from the price of the body-only kit. Canon is offering the lens kit at this discount so that more customers can enjoy the benefit of a lens based image stabilizer system.

The higher performance provided by Canon’s lens shift IS system (compared with the in-camera body sensor shift type offered in some competitive SLRs) includes the ability to optimize the lens performance for specific shooting situations such as low light, long-zoom or movement while shooting (or virtually any combination of the three). What’s more, the photographer can see the optical image stabilization effect in the viewfinder. As the image already appears steady in the viewfinder or on the screen through the Rebel XSi Live View function, better framing and composition is possible allowing the photographer to concentrate on the best shot more comfortably.

EF-S55-250mm f/4-5.6 IS Lens
Like the standard kit lens, the optional EF-S55-250mm f/4-5.6 IS offers users of Canon EOS Digital SLRs with APS-C type CMOS sensors an affordable, lightweight, high-performance lens with tremendous range and flexibility. Given the 1.6x conversion factor inherent in the APS-C sized sensor, the high zoom ratio of this EF-S 55-250mm lens actually achieves the equivalent focal length of 88-400mm (in 35mm format).

Canon’s true optical, lens shift image stabilizer offers users an equivalent shutter speed that is approximately 4 settings faster, making hand-held lower light or long zoom photos easier to capture without blurring. What’s more, the lens can automatically distinguish between normal shooting and panning shots and select the optimum Image Stabilizer mode for each.

In stores now, both the EF-S 18-55mm f/3.5-55.6 IS and the EF-S 55-250mm f/4-5.6 IS zoom lenses are manufactured by Canon specifically for the EOS Rebel XSi , EOS 40D and every other EOS SLR that takes EF-S lenses including earlier Digital Rebel cameras and the EOS 20D, EOS 20Da, and EOS 30D models. Though standard in the EOS Rebel XSi kit, the EF-S 18-55mm f/3.5-55.6 IS lens is also available as a stand alone purchase and carries an estimated retail price of $199.99. The optional EF-S55-250mm f/4-5.6 IS lens is available at an estimated retail price of $299.99.

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This entry was posted on Thursday, January 24th, 2008 at 9:40 pm and is filed under Camera Lens, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.